We build tools that help founders know themselves
Foundr Life is a Web-to-App platform for indie founders. Our signature product — the Founder Type quiz — reveals your archetype in under two minutes. From there, the 7-Day Founder Parcours turns insight into daily action.
What we do
Founder Type Quiz
A 2-minute personality test that surfaces your default move as a founder. Are you a Builder, Hustler, Storyteller, Architect, or Wildcard? Knowing your type changes how you hire, launch, and recover from failure.
7-Day Founder Parcours
One mission per day for seven days. Each mission is tailored to your Founder Type so you’re not following generic advice — you’re building habits that actually fit how you work.
Our values
Clarity First
We believe the best founders know themselves before they know their market. Self-awareness is a competitive advantage.
Bias for Action
Analysis is useful. Shipping is better. Every feature we build nudges founders from thinking to doing.
Founder-Led
Built by founders, for founders. We eat our own cooking and iterate in public with the community.
Privacy by Default
Your data is yours. We never sell founder profiles, and you can export or delete everything at any time.
Business model
Foundr Life operates on a Web-to-App model. Users take the Founder Type quiz for free. Founders who want to go deeper can unlock the 7-Day Founder Parcours with a one-time lifetime purchase. No subscriptions. No recurring fees. Just pay once and own it forever.
Platform & funnel
Funnel entry
https://foundr.lifeApp login
https://foundr.life/authWho we serve
Foundr Life is built for indie founders, solo builders, and creators who want to understand their strengths and build companies that fit who they actually are. If you’re tired of one-size-fits-all advice, you’re in the right place.
Ready to find your founder type?
It takes two minutes. The results might change how you build.
Take the quiz →